A definite yes to text size & font for reading, space for sentences. Most of my reading is done through Kindle, unless I'm on the web, So for Kindle I have the screen colour to a muted beige & the text black, as currently that is all that is offered but for the web, I always convert the page to Black & text to white. Photosensitivity with my eyes & skin now dictate this & I really wish that more websites would offer this option. Some sites that I click on to reverse the colours just don't do anything & it is so hard to read text when my eyes are burning through all that white space. Ther was a time when websites were crammed with information, so there was truly little white space & you just concentrated on the content but when 'it' was decided that there should be 'white-space' to make sites more aesthetically pleasing, my eyes started to complain.
And for the overall effect that some fonts have, some are incredibly beautiful to look at but not always practical to read. So, for a Logo, beauty & practicality should go together, yet how many times have I tried to read text on a website, in a physical letter where the text is so small (8pt or less), when there is no need. On a website you can enlarge it but for a physical letter, magazine or flyer, no hope of reading it, not even with a magnifying glass. Why do some companies feel this small text means they are somehow a more refined or an exalted company? Me, I'm all for practicality where possible! :)
Practicality and it's just a nicer reading experience when care is put into the aesthetics of it. Sure, the article, new bit, or story is the same... but it makes a big difference if *I* personally enjoy reading it or not.
A definite yes to text size & font for reading, space for sentences. Most of my reading is done through Kindle, unless I'm on the web, So for Kindle I have the screen colour to a muted beige & the text black, as currently that is all that is offered but for the web, I always convert the page to Black & text to white. Photosensitivity with my eyes & skin now dictate this & I really wish that more websites would offer this option. Some sites that I click on to reverse the colours just don't do anything & it is so hard to read text when my eyes are burning through all that white space. Ther was a time when websites were crammed with information, so there was truly little white space & you just concentrated on the content but when 'it' was decided that there should be 'white-space' to make sites more aesthetically pleasing, my eyes started to complain.
And for the overall effect that some fonts have, some are incredibly beautiful to look at but not always practical to read. So, for a Logo, beauty & practicality should go together, yet how many times have I tried to read text on a website, in a physical letter where the text is so small (8pt or less), when there is no need. On a website you can enlarge it but for a physical letter, magazine or flyer, no hope of reading it, not even with a magnifying glass. Why do some companies feel this small text means they are somehow a more refined or an exalted company? Me, I'm all for practicality where possible! :)
I 100% agree.
Practicality and it's just a nicer reading experience when care is put into the aesthetics of it. Sure, the article, new bit, or story is the same... but it makes a big difference if *I* personally enjoy reading it or not.
Thanks for the comment. 🙌