Do you understand your reader?
Understanding leads to clarity, empathy, and connection.
Readership is a strange business.
We read things we find exciting or believe in, but we're also reading them because our friends are or because we enjoyed the author's prior work.
If we truly understand our readers, we can painstakingly craft the perfect message our readers expect from us as writers.
Understanding leads to clarity, empathy, and connection.
And clarity, empathy, and connection lead to, dare I say it, fans.
And fans lead to more readers, traffic, and sales.
So the next time you're tempted to grab that keyword tool and rush to blindly start that next blog post because "content is king," stop and think about who will read it; and what THEY want.
Do you truly understand your reader?
