Negative feedback stings a lot and sometimes leaves an unreasonably long-lasting wound.
No one is born knowing anything. So don't act like you're too good or too important to need the feedback. Being open-minded is vital to accepting the hard-hitting truth that might be hiding in plain sight.
Remember that it's usually not a personal attack, as much as it might feel that way. So make your peace with the feedback, and then apply it. Even negative feedback often hides valuable gems within.
Do you have a story about a particular bit of feedback you can’t forget?