Writing a 1,000-word blog post is pretty easy. You sit there and type until you're done.
But writing a blog post that people will want to read and share? That's hard.
It's hard because it takes time and effort, and skill. It's hard because it takes the subject and the essence of what you're trying to communicate and makes it compelling.
Communicating what you're trying to say requires more than words. A particular skill goes into crafting a blog post that will connect with your audience and make them want to come back for more.
And so, if we want people to read our blog, we need to write amazing blog posts.
If you have a blog, you know that there are days when it feels like nobody reads it. Days when it's quiet like crickets, your mind goes where all blank pages go.
And those days are hard.
